REF 2028 is an explicit move toward rewarding research as a team sport which recognises that good culture makes for good research and good research needs everyone to be able to fulfil their potential. However, the much discussed people, culture, and environment strand, has led some to question if the new system prioritises a series of nice things that can’t be measured over quality research outputs. In this panel we’ll ask just what is good research culture? How do you measure it? And does all of this come at the expenses of the core purpose of all of this; good research?