Questions around demand for higher education continue to occupy the minds of university leaders – especially as cost-of-living pressures increasingly shape student decision making.

But what does the data really tell us about demand for higher education? What are students themselves telling us? And how does this vary across the sector?

Join Maggie Smart, UCAS’ newly appointed Director of Data and Analysis and Ben Jordan, Director of Strategy and Policy for a thought-provoking briefing. They’ll unveil the latest applicant trends, share exclusive survey insights, and explore what these shifts mean for the future of student demand.