Dr Helena Lim is Academic Lead at evasys, the leading provider of survey and evaluation software in the UK and Ireland HE sector. She has lectured at Bath, Solent, and the Open University, held Honorary Fellowships at Liverpool and Aberystwyth, held a senior role at the Higher Education Academy (now AdvanceHE) with a UK-wide portfolio, and is currently also Educational Excellence Lead at Queen Mary University of London. Founder of the UK and Ireland Higher Education Institutional Research (HEIR) Network, Helena uses her expertise to inform educational practices and and enhance student learning. Her data-driven approach informs evasys solutions, ensuring they are grounded in evidence and best practices.